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- Advertising Shortcuts: Cheating Songs June 11, 2009Clorox Fashionably Clean : Featuring : Thao – Bag Of Hammers I fall for it every time. There is no denying the fact that it is cheating, but I still fall for it: A commercial rolls onto the screen and it carries a friend of mine along with it, and I’m hooked. I connect. Advertising that [...]
- How Many Times Do I Have To Tell You That It’s Bad to Drink and Drive? May 19, 2009I love It! I love when clients understand that the heart is what matters in advertising. People do not connect over reason, they connect over feeling. Sure, stating a compelling argument (price, quality, service) has proven to be an effective tactic in mass communication, but in our era of consumer control, businesses need to focus on [...]
- Advertising Shortcuts: Cheating Songs June 11, 2009
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